Enrolling Ideal Clients

The Benefits of “Having T.E.A.” – Before Forming a T.E.A.M. with New Clients in Your Practice

 (Even if they were a referral.) Article 3 in a 4-Part Series In the journey through the personalized service industry, where roles span from consulting to coaching and engaging in professional practices, students of our sales process have discovered that true success goes beyond mere transactions. Professionals like you often act as guides, supporters, and confidantes, embarking on deeply emotional

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Why All of Life’s Trust Relationships Start with T.E.A.

Article 1 in a 4-Part Series When you were a child, how did someone you never met become your best friend? In young adulthood through college, how did your friendships develop? As an adult, how have you developed relationships with your neighbors and co-workers? When you reflect, I imagine you invested time, energy, and attention into that person, and they

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Transforming Sales Stress & Frustration

The Power of Understanding The 7 Client Personalities Sales can feel like a daunting mountain to climb, especially if you’re someone who dreads the very notion of “selling.” The fear of rejection, the unease of pushing someone into a sale, the anxiety of possibly appearing too aggressive… these are feelings many practitioners share. But what if the essence of sales

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Buyer Biographies – Unmasking the 7 Client Personalities

The Secret to Less Stressful Ethical Sales and Marketing Have you ever tried deciphering a language without knowing its alphabet? That’s precisely how sales and marketing can feel without a grasp of the different client personalities. The issue very few sales training address is that who you are talking to and their personality traits can change right in the middle

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